What is Social Media Marketing?
Source:Web Design, Web Development & Digital Marketing
Social Media Marketing also known as SMM is a type of internet marketing which uses the features of social networks like Twitter, Instagram, Facebook, Pinterest, Google+ and Youtube as a marketing tool. The main goal of Social Media Marketing is to improve interaction and communication with users, increase brand awareness, conversion rates and reach more targeted audience. This is done by creating quality content related to the business so that the users on social media get engaged and attracted and share it with their friends. SMM is the reason by which companies are leveraging social media to gain more conversions. Here are a number of goals which you can achieve using this type of internet marketing:
Source : Primehouse Media
With nearly 60% of the world’s population using social media, it is a natural place to reach the highly targeted audience and increase your business’ visibility. So how to start and from where to start?
To get started, create social media profiles according to the type of business. Get customers to like and share your page. Simply having audience interacting with your content, post or any picture will begin building your reputation as a business and increase brand awareness. Each post that is shared will lead to an increase in the number of potential customers. The more people know about your business, the more your reputation will build in the market as a brand.
2.Improve Brand Loyalty.
Source : TheDigitalFA
Loyal customer base or brand loyalty is one of the main goals to be achieved by almost all of the businesses. It is very important to regularly engage with the audience and start developing a bond with them. This goal can be easily achieved by using social media networks which helps in fulfilling customer satisfaction. Given below are some ways to improve customer loyalty with social media:
- Listen to Customers.
- Outline an Engagement Plan.
- Offer a Rewards Program.
- Measure Response.
Source : SlideShare
Your business traffic will be limited to your usual customers only without marketing your business on social media. The audience familiar with your brand or business are likely to be searching for the same keywords you already rank for(SEO).Your brand can’t reach to anyone outside your loyal audience circle, without using social media network as a part of your marketing strategy.
Every social media profile of your brand or business is a gateway to your website from which you can inbound traffic, and every piece of content, post or any picture is another opportunity to acquire a new customer. So clearly, by marketing your business on social media you can effectively open to a wider variety of versatile audience from all around the world and hence traffic increases.
4.Increase Conversion Rate.
Source : Invesp
Over 51% of marketers state that taking the time to develop relationships and by developing regular engagement with the audience showed positive results in conversions or sales. But how?
The answer is better the impression you make on your website visitor with good content, valuable blogs and posts, the more will be the probability that the customers think of your business when the need for your product or services arise.
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