We all have a habit to use Google Search as a tool for almost everything. Either searching for something technical or for entertainment, Google is the one which comes to our mind every time. The most popular and super helpful site of this era, Google is no doubt a wonderful helper. But it has more aspects which can help us in a way that the profitability of our business grows and it is far more manageable using digital marketing techniques. So here are the tools provided by Google to flourish, manage and grow your business easily at your tips.
Apart from Google keyword planner, one could use Google Trends for an extra edge idea of the current keyword search volumes and popularity. It provides many features like Insights data for keywords, trends of the traffic on your website and also for multiple websites. You can easily analyze whether your keywords are popular right now or have become obsolete.
It gives a brief of searches which is currently on the top of the trends so you can embed them in your content to improve visibility. One can also compare two keywords’ popularity in a span of time using a comprehensive graph provided by Google Trends.
Google Drive is a free cloud-based platform to store those hectic loads of files your computer might not be able to handle. The main advantage almost every Google product provides is that it’s free. Overall storage that you get is a total of 15 GB. It’s pretty easy to store, manage and modify files once you get a habit of using Google Drive.
You can make Docs, Sheets, PDFs, photos, videos etc and share with your team effortlessly. The old days where sharing huge files seemed impossible are gone and the ways are really simple now.
Now when everything is set up, all the work is going in the right direction, you have all the files and information needed, what is missing? Planning! Is that what you guessed? Yeah, right. Even when all the tools and data are with you, you won’t touch anything without planning right in and that too in time. To remember all the events, stay present at every meeting, and not to miss any important webinar one must use a calendar.
And to our rescue comes Google Calendar, from telling dates to reminding about every event Google Calendar is an excellent application to work as an assistant telling you the further future work you gotta do. We simply ignore the power of the calendar, it’s a must-try tool.
Google Alerts helps any online marketing agency to keep an eye on some specific keywords or phrases whenever the client gets any mentions. You can smartly set keywords such that even when your brand is mentioned you get the notification on Email or RSS reader as you set it in the settings. Once it gets set according to the query you generate, any mentions about the business on Google networks would simply be notified to you.
One can also use this to keep the competition up with the competitors as he can figure out where they are mentioned and are building their profile. One more really important aspect of alerts is, you can detect some negative mentions of the business and correct them timely.
Google My Business
Google My Business is a paradise for small or local businesses. You claim your business on Google My Business or Google Places and your business will rank according to the information you provide and your reviews. Gradually with proper working, you will be shown in results for free with a different place than ordinary SERP. How cool it is that you can do this for free, kind of free advertising. Your business could also get featured in Google maps and have an extra edge effect on the search results.
As you can see in the example above the restaurants are featured in Google SERP and this featuring is organic. It is an essential need for any local business to be on Google My Business, also important for mobile site ranking. So give it a try.
So these were some tools one can use to make their business perform well. Although without mastering such tools a business might not grow that rapidly. If they were not comprehensive or you feel to know more about such tools, feel free to contact us at The Define Ink.