“Digital Marketing refers to marketing over the internet by means of digital devices.”
Since a decade or so, India has improved in the field of digital marketing than it what was used to be.
The first thing when thinking about marketing your business is to get visibility on Internet. Internet has now become the most popular digital platform for building your brand name. Here’s a brief to the steps of online marketing followed by digital marketing agencies.
STEPS FOR EFFICIENT DIGITAL MARKETING
Step 1: Attract
The first step to make your business go digital is to know whom to target and attract. The best way to create awareness is through TV, Radio, Newspapers and so on. Since your concern is in attracting potential customers, visibility on the web is a must. This is the place where your target customers would come to gather information about you.
Good quality content with proper formatting is mandatory. As this helps search engines understand your site and improve your rankings.
Social Media Marketing
Increase traffic to your social media pages by regular engagement driven campaigns. This helps in maximising leads and hence customers.
Source : Pixabay
Step 2: Engage
Once you know your targeting market then your ultimate goal is to have sales. For this you need to get leads which is possible only when your customers are engaging with your brand. It is very common that not all those who visit your site are willing to buy something. So, trying to engage even those people who can lead to an increase in sales. Providing them with their desired purpose is one way to engage non-potential customers. Make a person do something on your website and this is what is engagement.
Innovative and Appealing Contests
Engagement comes only when the brand talks to their customers. This can be through contests which encourage participation and interaction.
Stable User-Interface and Experience
Always have an interface that makes the audience come back for more information.
Step 3: Convert
Now when you have great engagement, the next step is to get leads which takes you closer to your ultimate goal. Leads have always proved to produce a better ROI. There could be two types of leads :
There are people who are not interested in buying your product, but still they fill up the forms. Such leads are micro leads. Consider an example, you have a blog where a lot of people have subscribed to the newsletter. You get to know that there is some activity going on your site. But there are chances that they are not interested in your services but have subscribed. They are Micro leads.
There are people who fill up the lead and show interest in buying the product. Such leads are macro leads. Examples could be someone asking for a free trial or someone who visits your store. Macro leads have greater chances of visitors getting converted into customers.
Source : Pixabay
To get more business, hire a proper sales team which could work on the inquiries and convert them into leads.
After sometime you will be able to see regular online inquiries. This starts once your inbound marketing channel gets automated.
Step 4 : Measurement
For becoming a great business on the Internet, it is important to keep a check on every part. The best feature about digital marketing is that you can measure every part. Also, it is very cost-effective. Tools check what you have spent online, whether your channels are performing well or not. Hence you can make further investments. Consider an example, one of your campaign is not performing well. You can reallocate the budget where it is performing better. In this way you can increase your revenue.
Source : 360Logica
Step 5 : Retention
Once your customer has bought something from your website, now you want him to come again. This stage is retention. You can achieve this through email marketing, remarketing and so on. You can generate emailers or advertisements on the basis of your buyer personas. Publish them so that you can attract the potential customers again.
Source : Pixabay
Step 6 : Inspire
The final step is to make a brand loyalty in the market. When your services please your customers, they would recommend them to everyone. And hence your customers become your brand ambassadors. Loyalty establishes in two ways.
Since now you are a loyal brand in the eyes of your customers, you will see growth because of social media shares.
There is a huge opportunity in the digital world through the word of mouth channel. This comes into observation once you have achieved a good brand loyalty.
Source : Pixabay
These are the six steps that many top digital marketing agencies follow. This field has definitely grown beyond expectations. So, this six-step process has proved to work miracles for companies. They have grown their business in the digital world. Follow these simple steps to add value to the brands you manage.
Visit our website The Define Ink to get an end-to-end Digital Marketing strategies.